1. Brand Identity
? Co-develop Global marketing communication plan for I&T in APAC (china, JAPAN South – East Asia)
? Establish safeguard and track annual marketing communication calendar in APAC
? Manage coordination and participation of global trade fairs (e.g. Domotex® China, Decoration/wallpaper events
? Develop sales tools (brochures/ leaflets / flyers for Colback® in line with L&B Corp. Identity. And Colback® Brand Identity.
? Which Develop tools and artwork that translate the Colback® Value Proposition into recognizable and consistent global communication for our customers (e.g. case studies..)
? Develop lines of communication with the APAC team to share updates and information with the rest of the global network so we can better understand requirements and objectives.
? Manage and monitor internal I&T communication (presentations, product data sheets)
? Monitor structure and gather APAC Market information and insights as input to the Strategic Marketing plan.
2. Brand development strategy and plan – platform and identity
? Support the development of stream lined customer facing messaging to clearly convey our differentiated Low & Bonar’s strategy in the APAC region for the I&T Business
? Support the Global I&T Team in executing appropriate marketing and communication activities such as messaging, trade shows, presentations, articles, literature, trade magazine interviews, etc. for the APAC region.
COMPETENCIES
? Ability to influence – get things done
? independent – able to generate results and get things done on time anyhow
? Strong marketing Communication skills– is able to co-develop the Colback® Brand Identity to effectively support the communication of the Colback® core values Quality, expertise, Innovation.
? Online Marketing – extensive experience in using online communication tools
? Results oriented– drives for results by developing teamwork and cooperation, creating effective collaboration across functions and establishing and maintaining good internal communication
QUALIFICATIONS & EXPERIENCE
? Bachelor or University degree
? Starter
? Industry knowledge and experience.
? Marketing communication
